Boutique influencer marketing built for real outcomes
We partner with brands to design, execute, and measure influencer campaigns end-to-end, combining strategy, curated creators, and transparent reporting to drive real performance.
MatchUp is a boutique influencer marketing agency built for brands that value fit, execution, and measurable outcomes.
Founded in 2017, we work with mid-market to enterprise brands and well-funded startups to deliver high-touch, strategy-led influencer campaigns across global markets. Our approach is intentionally hands-on, focused on long-term partnerships rather than one-off activations. We believe influencer marketing works best when strategy comes first, creators are carefully curated, and results are measured with clarity and honesty.
End-to-End Influencer Marketing Services That Drive Results
Our team manages the full campaign lifecycle, from strategy and creator partnerships to campaign execution and performance reporting, ensuring every initiative is built to deliver measurable results.
Rather than simply connecting brands with creators, we take a strategy-first approach. Through carefully curated creator partnerships, hands-on campaign management, and transparent reporting, we help brands build authentic collaborations that drive awareness, engagement, and revenue.
Built for Brands That Demand More
Brands work with MatchUp because we prioritize quality, clarity, and long-term value.
Curated, vetted creators
Every creator is reviewed for brand fit, compliance, and audience integrity before activation.
Boutique, high-touch execution
You work directly with an experienced team that stays involved from strategy through reporting.
Global reach with local insight
We execute confidently across markets while accounting for language, culture, and platform nuances.
Transparent reporting and ROI focus
No vanity metrics. Clear performance data, learnings, and next steps.
Trusted by brands that invest in long-term partnerships
Influencer Campaigns That Delivered Real Results
We helped MyHeritage turn a complex product into a clear, creator-native story that builds trust and drives intent. MatchUp led strategy, selected educational storytellers with the right audience fit, and managed everything end-to-end—creator sourcing, briefing, coordination, and review—to ensure the integration felt authentic while staying on-message and compliant.
Displate’s goal was to win attention in a crowded category by showcasing the product through visual-first creator storytelling. MatchUp curated creators who excel at aesthetic, demo-driven content and executed the campaign end-to-end—partner selection, creative direction, production oversight, and delivery management—so each placement communicated premium quality without feeling like an ad.
For InVideo, the objective was to drive awareness by showing real workflows and practical use cases, not just features. MatchUp built the creator strategy, sourced partners who can teach through demonstration, and handled outreach, briefing, timelines, and approvals to keep the content clear, useful, and consistent with the brand’s positioning.
ExpressVPN’s goal was scalable, high-intent demand through creators with strong authority in tech and gaming. MatchUp curated top-tier partners, tailored briefs to each channel’s best-performing angles, and ran full campaign operations—sourcing, coordination, approvals, and delivery—ensuring consistent, compliant messaging with creator-native execution.
CyberGhost needed to reach privacy-conscious audiences with messaging that felt credible and straightforward. MatchUp identified and vetted creators in tech and gaming, shaped the narrative around trust and real-life scenarios, and managed execution end-to-end—from negotiation and briefing to quality control—so every integration landed naturally with a clean CTA.
How It Works
We’ve built a clear, proven way of working that removes guesswork and keeps campaigns moving smoothly from start to finish. Every engagement begins with strategic alignment, followed by carefully curated creator selection, hands-on execution, and transparent reporting.
Our team manages the details, communication, and coordination throughout, so brands have a reliable, high-touch partner at every stage.
hear it
from our clients
Ready to build an influencer campaign that actually performs?
We start with a strategy-first conversation to assess fit, goals, timelines, and markets before moving forward.