CASE STUDIES
WARGAMING: WORLD OF WARSHIPS
Objective: Our main objective was to generate a significant number of new player downloads and installs by strategically reaching a broad, non-traditional gaming audience.
Execution: We orchestrated a high-impact campaign with the family-friendly and highly popular content creator @Brick_Science. Instead of a standard gameplay video, the campaign was built around a custom-made, large-scale project that aligned with the creator’s unique content style: a fully functional LEGO Warship Simulator. The video seamlessly integrated the game into the narrative of the build, showcasing its core themes of naval warfare in a highly creative and engaging format. A key call-to-action offered a special starter pack with in-game rewards like doubloons and a premium ship, exclusive to new players who used a dedicated promo code.
Results: By moving beyond a traditional gaming audience, this campaign successfully introduced World of Warships to millions of new viewers. The creative execution and compelling offer led to a substantial number of new player acquisitions, demonstrating the power of leveraging highly-engaged, tangential audiences to drive measurable growth.
CHROMEBOOK
Objective: To generate widespread awareness for the new Chromebook by showcasing its speed and functionality in a dynamic, highly engaging, and memorable way.
Execution: We partnered with the immensely popular YouTube channel, @PDKFilms, known for its high-energy, action-packed videos. The campaign was centered around a “Brother vs Brother” Nerf battle, where the Chromebook was integrated as a central plot device. The brothers used the computer to plan their strategic attack, create blueprints for their fortress, and communicate tactics, positioning the device as an essential tool in their epic showdown. This approach allowed the Chromebook’s features—such as its sleek design, speed, and multitasking capabilities—to be highlighted naturally within a fun, authentic, and viral-ready narrative.
Results: The campaign was a great success, earning excellent feedback from both the brand and the audience. The video’s creative integration of the product led to millions of views and a wave of positive comments, demonstrating that even a tech product can be promoted in an incredibly funny and engaging way that resonates deeply with a broad audience.
DISPLATE
Objective: To expand Displate’s reach within the highly engaged pop culture and geek fandom communities by partnering with a trusted content creator.
Execution: We orchestrated a campaign with Screencrush, a YT channel specializing in Marvel, DC, and Star Wars analysis. The collaboration went beyond a simple sponsorship by creating a dedicated branded store on the Displate website featuring exclusive artwork curated by Screencrush. The campaign included video content where Screencrush authentically integrated Displate into their studio, showcasing the product’s unique design & magnetic mounting system. They drove their audience to the custom storefront using a unique discount code, leveraging their credibility to convert viewers into customers.
Results: This targeted approach successfully transformed an influencer into a brand ambassador, building trust and generating sales by seamlessly connecting Displate’s product with a passionate, niche audience.
GAMELOFT: WAR PLANET ONLINE
Objective: To cement War Planet Online’s market leadership in Latin America by executing a massive, hyper-localized influencer campaign at an unprecedented scale.
Execution: Recognizing the LATAM region’s strategic importance, we developed and deployed a large-scale campaign across the region. We collaborated with key influencers like LulYeah to leverage their strong influence and loyal community to generate excitement. Our strategy went beyond simple video sponsorships; we activated the creators to showcase different aspects of the game, from strategic gameplay and base-building to large-scale alliance battles, ensuring a wide and authentic reach. The campaign was meticulously localized to resonate with diverse audiences using custom messaging and creator pairings to maximize impact.
Results: We achieved deep market penetration, generated downloads, and fostered a highly engaged community. The campaign demonstrated how large-scale influencer activation can effectively capture and dominate a crucial regional market.
LG ELECTRONICS
@johananana Si te sientes cansado y somnoliento después de la siesta 🤤 come comida reconfortante y aumenta tu energía✨. #LGComfortFoodChallenge #LGNeoChef #LGOven #RetoChefLG @Life‘s Good Kitchen @LG Perú ♬ FUEL UP WITH COMFORT FOOD! – Life’s Good Kitchen
HYUNDAI
@hey_im_blair Sigue mis movimientos y únete al Team Century! #TeamCentury12 #GoaloftheCentury #Hyundai #HyundaixBTS #BTS #worldcup #football #FIFAWorldCup ♬ Yet To Come (Hyundai ver.) – BTS
SWEATCOIN
@cocielo #publicidade AGORA EU VIVO NOS PASSINHOS! #sweatcoin #sweatcoinapp #publi ♬ som original – Júlio Cocielo
FAKESPOT
@kaylanellaa #ad Won’t be scammed again since I’m using Fakespot as my online shopping guard! Get it now using the link in my bio @kwameduahofficial . #ad #fyp #foryou ♬ original sound – Kaylanellaa
Our Influencer Campaign Management page shows you how we bring it all together, from start to finish.