itsMatchup is a boutique influencer marketing agency based in Canada, operating worldwide. Since 2017, we’ve helped brands turn attention into action with creators who move the needle. Our work spans gaming, tech, fashion, beauty, and e-commerce.

We pair data with taste. We build campaigns that audiences want to watch. We started itsMatchUp to fix a simple problem: too many campaigns chased impressions, not enough delivered impact. We built a global network of 50,000+ vetted creators. We learned what real engagement looks like on YouTube, TikTok, Instagram, and Twitch.

We learned how to brief creators without killing creativity. We learned how to negotiate fair rates and manage fast timelines. Today, clients come to us for end-to-end influencer marketing. We handle strategy, discovery, outreach, contracting, content approvals, and reporting. We work in English, Spanish, Portuguese, French, and Arabic markets. We manage budgets from startup test spends to enterprise launches.

We move quickly when the market does. We protect your brand when it matters most. Gaming brands trust us because we know the space. We understand genres, viewer behavior, and community culture. We align creators to your target audience. We avoid poor fit and inflated metrics.

We care about installs, signups, and sales—whatever ROI means for you. Fashion and beauty brands choose us for taste and precision. We build programs with micro and mid-tier creators who drive purchase intent. We develop briefs that feel native to the feed. We track saves, shares, and clicks. We look at sentiment, not just reach.

Our approach is simple. Start with your goals. Find the right creators. Give them a clear brief. Launch on time. Measure what matters. Learn and improve. We use best-in-class tools like IMAI for discovery and Monday.com for workflows. We report the numbers that tell the real story.

We’re not a marketplace or a black box platform. We’re partners. Our team is small by design and global by necessity. You get senior oversight, responsive communication, and honest feedback. If something won’t work, we’ll say so. Compliance and brand safety are built in.

Our clients stay because we deliver. Many have worked with us for years. Some started small and now run multi-market programs. We help new brands launch and established brands scale. We collaborate with PR agencies, creative studios, and media teams to make the work seamless.

At itsMatchUp, our mission is to empower brands and creators. We deliver bespoke, data-driven influencer marketing campaigns that authentically connect with target audiences. We guide our partners through every step. This includes strategic influencer discovery and meticulous vetting. We also handle expert negotiation and seamless content management. Our purpose is to streamline the complexities of influencer marketing. We ensure transparency, maximum impact, and a superior return on investment (ROI). We are committed to fostering genuine, long-term collaborations. These partnerships drive meaningful engagement and sustainable growth for both brands and influencers in the ever-evolving digital landscape.