Illustration of a diverse group of male and female influencers and content creators

Why do it with itsMatchUp?

Brands deserve a personalized approach, not a list. Because of this, we match brands with hand-picked influencers. These creators’ audience, content, and performance truly fit a brand’s specific goals.

Global network, boutique service. We give brands access to over 50,000 vetted creators. We also provide a dedicated team. This team guides brands at every step, from strategy to analysis.
Results come first. We focus on clear targets. Furthermore, we provide transparent reporting. This leads to continuous optimization and, therefore, a better ROI for brands.
Flexible models. We offer flexible models for brands. You have options as we work with both nano and macro influencers. We manage everything from quick sprints to full-scale launches. Most importantly, we have no monthly minimums.
Brand safety and compliance. We ensure brand safety. Our vetting process is rigorous. We also provide clear approvals and contracts. This includes usage rights and disclosures. We take compliance very seriously, which gives brands peace of mind.

What you get?

Strategy and Shortlists: First, we build a strategic plan for brands. Then, we create a short, curated list of creators. This is because brands should only see influencers who truly fit their goals.
Campaign Management: We handle all outreach for brands. After that, we manage all negotiations and contracting. We also create clear and detailed briefs.
Content and Go-Live: We manage the content approval process. In addition, we oversee the go-live schedule. This ensures that a brand’s campaign launches exactly as planned.
Tracking and Insights: We track campaign performance closely. We then provide transparent reports and performance insights to brands. This allows us to optimize the campaign for a better ROI.
Extended Usage and Rights: We also manage content usage rights for brands. This includes options for extended rights and whitelisting. As a result, brands can use the content beyond the initial campaign.

Curious about the next steps after a strategy is in place? See how we bring it all together on our Influencer Campaign Management page.