What Makes Our Influencer Discovery Different

We Curate, Not Crowdsource

• First, we do not send you lists. Instead, we hand-pick influencers from our network of over 50,000 vetted creators. We also find new talent with outreach tailored to your goals.

We Are Human-First, Data-Backed

• Analytics are our guide. However, our expert review makes the final call.

We Are Global, Local, and Multilingual

• We manage influencer discovery across North America, LATAM, Europe, MENA, and the APAC region. This is because cultural fit is at the core of our work.

We Are Fast and Reliable

• We provide shortlists in as little as 5-7 business days. Rush options are available. We also have backup influencers ready if your plans change.

Our Influencer Vetting Framework

Audience Authenticity

• We spot bot patterns and fake views. We look for ratio anomalies and suspicious comment activity.

Audience Fit

• We analyze demographics, locations, languages, and interests. We also look at device usage and purchase signals.

Engagement Quality

• We look for real conversations, not just vanity metrics. We focus on consistency across recent content, not just outliers.

Content Alignment

• We check for a good match in tone and values. We also ensure their content is brand-safe.

Performance Benchmarks

• We review historical views and completion rates. We also analyze click-through rates and cost per view by category.

Professionalism & Reliability

• We check for responsiveness and past collaborations. This helps us gauge their delivery quality and timeline discipline.

Compliance & Risk

• We review disclosure rules, claims accuracy, and past controversies. We also check for non-compete windows.

Rate Fairness

• We ensure pricing is aligned with the market. We also create value-based packages for deliverables and usage.

How Our Influencer Discovery Process Works

Brief and Calibration

• First, we define your objectives and audience. We also determine your market, creative angles, and key performance indicators.

Data-Driven Search

• We use our vetted database and best-in-class tools. We use them to find the right influencer candidates.

Manual Review

• After the search, we do a deep-dive review. We look at their content, audience quality, and risk history.

Shortlist and Rationale

• We deliver a curated set of influencers. We also provide notes on why they fit and what to expect from their performance.

Outreach and Negotiation

• We secure rates and usage rights. We also present options and backup influencers.

Test and Scale

• Finally, we can run optional pilot campaigns. We then iterate toward the best-performing influencer mix.