Privacy Policy Effective date: September 12, 2025
  1. Who We Are itsMatchUp (“we,” “us,” “our”) is a boutique influencer marketing agency headquartered in Vancouver, Canada, operating globally. We help brands discover, vet, and collaborate with creators and manage influencer campaigns end-to-end. Website: https://www.itsmatchup.com Contact: info@itsmatchup.com Address: 650 W. Georgia Street, #3200, Vancouver, BC, V6B 4P7, Canada
  2. Scope of this Policy This Privacy Policy explains how we collect, use, share, and protect personal data when you:
  • Visit our website or contact us
  • Become a client or prospect
  • Apply to join our influencer network
  • Participate in campaigns as an influencer
  • Subscribe to content (e.g., newsletters) or attend our events
We comply with applicable privacy laws, including Canada’s PIPEDA, the EU/UK GDPR, and relevant US state laws (e.g., CCPA/CPRA where applicable).
  1. The Data We Collect a) Data you provide directly
  • Contact details: name, email, phone, company, role, billing details
  • Communications: inquiries, proposals, contracts, feedback
  • Influencer/creator submissions: handle/username, channel links, audience regions, niche, rates, preferred terms, content examples, and availability
  • Job applications: resume/CV, portfolio, references
b) Data we collect automatically (website/app)
  • Usage data: IP address, device info, browser, pages visited, time on site, referral source
  • Cookies and similar technologies: analytics and performance cookies; see “Cookies” below
c) Data from third parties
  • Public social profiles and content for discovery and vetting
  • Vendor platforms we use for discovery, analytics, and payments
  • Partners and referrals (with appropriate notices)
We do not intentionally collect sensitive personal data unless strictly necessary for contracting and only with consent or legal basis.
  1. How We Use Your Data We use personal data to:
  • Provide and improve services: campaign strategy, influencer discovery, vetting, outreach, contract management, content approvals, reporting
  • Communicate: respond to inquiries, send proposals, onboard clients/influencers, service announcements
  • Marketing: send newsletters, case studies, webinars, and updates (you can opt out anytime)
  • Security and compliance: fraud prevention, legal obligations, dispute resolution
  • Hiring and contractor management
Legal bases (GDPR/UK GDPR): consent, contract performance, legitimate interests (e.g., running and improving our services, B2B marketing), and legal obligations.
  1. Influencer Data and Campaign Operations
  • Discovery and vetting: We assess audience quality, engagement, content fit, and brand safety using public/profile data and vendor tools.
  • Outreach and negotiations: We contact creators or their managers using publicly available or submitted contact details.
  • Campaign delivery: We share necessary information with clients for selection, approvals, and reporting.
  • Content rights: Influencers typically retain IP. Brands receive time-limited licenses as agreed in contracts.
  1. Data Sharing We share personal data only as needed with:
  • Clients and their authorized representatives
  • Service providers and processors (e.g., analytics, CRM, project management, file storage, payment providers)
  • Legal and compliance advisors
  • Authorities where required by law
We enter data processing agreements with vendors and require appropriate safeguards for international transfers (e.g., SCCs where applicable).
  1. International Data Transfers We operate globally. Your data may be processed in Canada, the USA, the EU/UK, and other regions where our team or vendors are located. We use appropriate transfer mechanisms (e.g., SCCs, contractual safeguards) to protect your data.
  2. Data Retention We keep personal data only as long as necessary for the purposes described in this policy:
  • Client and contract data: for the contract term and a reasonable period afterward to comply with legal/financial obligations
  • Influencer data: while actively collaborating and for reasonable re-engagement windows, or until you request deletion (subject to legal constraints)
  • Marketing data: until you opt out or after a defined inactivity period
  • Recruiting data: typically up to 12 months unless you consent to longer
  1. Cookies and Tracking We use cookies for:
  • Essential operations and security
  • Analytics (e.g., Google Analytics) to understand site performance
  • Marketing (where applicable) to improve content relevance
You can manage cookies in your browser settings. Where required, we provide a cookie banner and obtain consent for non-essential cookies. For details, see our Cookie Notice.
  1. Your Rights Depending on your location, you may have the right to:
  • Access the personal data we hold about you
  • Correct inaccurate or incomplete data
  • Delete your data (erasure)
  • Restrict or object to processing
  • Port your data to another provider
  • Withdraw consent at any time (where processing is based on consent)
  • Lodge a complaint with your local data protection authority
To exercise your rights, contact info@itsmatchup.com. We respond promptly and in accordance with applicable laws.
  1. Marketing Communications You can opt out of marketing emails at any time by using the unsubscribe link or contacting us. We will still send essential service or transactional communications.
  2. Security We use industry-standard technical and organizational measures to protect personal data:
  • Encrypted storage and secure platforms with access controls
  • Principle of least privilege and role-based access
  • Regular reviews of vendors and data flows No security measure is perfect, but we continuously improve our safeguards.
  1. Children’s Privacy Our services are for business and adult audiences. We do not knowingly collect data from children under the age required by local law.
  2. Third-Party Links Our site may link to third-party websites and platforms. We are not responsible for their privacy practices. Review their policies before providing personal data.
  3. Changes to This Policy We may update this Policy from time to time. The “Effective date” will indicate the latest version. Material changes will be communicated on our website or by email where appropriate.
  4. Contact Us For questions, requests, or concerns: Email: privacy@itsmatchup.com Address: 650 W. Georgia Street, #3200, Vancouver, BC, V6B 4P7, Canada
Addendum: Jurisdiction-Specific Notices
  • Canada (PIPEDA): You may request access to personal information and challenge its accuracy. We will make information available and correct data where appropriate.
  • EU/UK GDPR: itsMatchUp acts as controller for our website and marketing, and as controller/processor for campaign activities depending on contractual arrangements. Our lawful bases include contract, legitimate interests, consent, and legal obligation. For transfers outside the EEA/UK, we rely on appropriate safeguards (e.g., SCCs).
  • California (CCPA/CPRA): We do not “sell” or “share” personal information as defined by CPRA. We may use targeted advertising and analytics partners as service providers or under limited purposes consistent with CPRA. California residents can exercise rights of access, deletion, correction, and limitation of sensitive data use by contacting info@itsmatchup.com.