Putting the terms eSports and Games as one is a big mistake. Game fans and professional gamers have remarkable singularities, and understanding the differences between them is important to understanding their growth and developing a strategy within this market.
Many eSports teams have emerged in recent years, such as the Brazilian Flamengo eSports, founded in 2017 and Progaming, which was founded in 2016. To understand what eSports are, you must first understand what Games are.
What are games?
Game, or Gaming, is the practice of playing video games, which may or may not have a competitive element. That is, there may be some competitiveness between them, but this competitiveness is not high for the professional. This category involves, for example, games that are available on mobile, such as Clash Royale or Candy Crush.
Console games that can be played by one, two or more people, such as Super Smash Bros, and StarCraft, which is computer friendly. These games are played all over the world, in various age groups, by completely lay people from the gamer world, the Games have very wide coverage.
What are eSports?
The expression eSports is short for Electronic Sports, which refers to video games professionally and competitively. Matches are played in real-time from specific online platforms, which often allow an audience, and are played on teams competing for multi-million dollar prizes.
The best-known games are DOTA and League Of Legends. Calling attention to the high prize, and the encouragement given to the training of teams that come to live in Gaming Houses, eSports have been increasingly recognized. Being a professional eSports player requires a lot of mental toughness, teamwork skills, overcoming opponents, and many hours of training.
eSports x Games
Drawing a parallel to the most popular sport, anyone can catch a ball and go play soccer on the weekends, but few really invest the time and effort in professional teams. Just as a video game player may have the game as a hobby in his spare time, but the prospective player for eSport devotes 10 to 15 hours in his day to perfect himself.
Distinguishing between these two terms is essential for marketing campaigns, which should be different for each audience. Both are expanding markets. According to Newzoo, eSports will earn about $ 1 billion in 2019.
According to Superdata, from a survey conducted in 2017, there are more people watching game streams than watching Netflix, ESPN, Spotify, and HBO at the same time.
With this, one can see the size of the influence of this market, which is worth following the growth. 🙂