3. Various points of contact with the brand
The content produced by an influencer will be a good representation of the brand and can also be spread on several communication channels. Forrester’s research found that, on average, a consumer engages with 11.4 pieces of content before making a purchase.
In addition, it may be interesting to use several Influencers for the same broadcasting. A person can ignore a brand mentioned by an Influencer, but when several of them talk about the brand, the audience will certainly pay attention. The more Influencers a user contacts, the more likely they are to eventually buy a service or product from you. Individuals connected to the internet will begin to learn more about your brand or product, its history, and the solutions you offer. To ensure success, it is also important to provide useful content that adds something positive to the public experience on social media.
4. Word of mouth marketing
Word of mouth marketing has been a powerful tool for brands for decades. People are interested in hearing about the experiences of their friends and family when making a purchase decision. According to the American magazine Entrepreneur, 92% of consumers rely more on product recommendations made by people than by the brands themselves. The influencer becomes the spokesperson for the brand and talks to the audience that already follows and admires him.
All of this means that word of mouth marketing is still relevant today and Influencer Marketing is just another form of this method. Mark Schaeffer, author of the books “The Content Code” and “Return on Influence”, said:
5. Proximity to the public
Through Influencers, your content is placed in front of users who are already interested in your niche. Find the ideal Influencer who already has close communication with your ideal audience and take advantage of this channel that is already open, generating engagement and increasing the reach of your message.
A company can talk to a specific audience through innovative content created by the Influencer, who recommends the brand or product to its loyal followers. More than that, the brand can generate more fluid communication with its audience under the encouragement of the Influencer, collecting opinions and feedback about its products. Companies that know how to listen to feedback and improve their performance are certainly ahead!
6. Reach the audience where it is
People are no longer looking at billboards as they walk down the street, they are likely to be staring at their cell phone screens. Consumers are fixated with social media and most of them use social media in their purchasing decisions so nothing better than using the habitat of Digital Influencers to speak to your audience.
7. High Return on Investment (ROI)
With influence marketing, ROI – return on investment – becomes something tangible and measurable, because it is possible to measure the numbers reached by the end of each campaign. It’s considered one of the most economical means – with a good cost-benefit ratio – when compared to other marketing strategies. For those companies with a tight budget, it is an interesting way to leverage results or achieve other goals.
Check out how you can use Influencer Marketing in your company and see great results for yourself!