Influencers are still an efficient and authentic way to communicate with your brand’s audience, making it more human in the eyes of the public, especially in such a delicate time. It has always been important to analyze the metrics of campaigns developed with Influencers, but, at this moment, it is also important to analyze the feeling that such collaboration has generated in the public. Choose the Influencer that genuinely reflects your brand values and your message will be marked to the public in a very positive way.
Of course, Influencers have also gone through a period of great change. Those who depended mainly on travel and events to create their content have shown tremendous creativity to change the focus of their work. Thus, they have shown on social networks how they have adapted to this moment and generate an even greater connection with their followers, who realize that they are not alone in this transition. The sense of community has grown and strengthened the bonds between the audience, creator, and brand.
With the decrease in sales, brands have been shifting their marketing budgets where their customers’ eyes are now: online! Of course, it is important to adapt campaigns that had been planned before the pandemic and now seem out of context. And while there is no possibility of large advertising productions due to the lockdown, content produced at home by Influencers can be of extreme importance for brands to remain close to their audience with inspiring messages for this difficult time.
Finding the ideal tone for your brand in such a sensitive time and which is the best Influencer to represent it can be difficult. But we are here to help your brand grow!