HOW DOES INFLUENCER MARKETING WORK?
Goals: first, set up your goals to outline your strategies. What do you want to achieve with the advertisement? It can be greater awareness of your brand, reaching a new audience, or increasing sales. A great advantage of Influencer Marketing is that it allows you to measure the reach of the advertisement and make sure that your initial goals have been achieved and your campaign has been a success!
Message: in view of your goals it’s necessary to decide which message will be transmitted to the public and in what format it will happen. How should your brand be shown to the public?
Influencer: influencer size is not only the metric you have to consider, for each case, it requires an analysis, depending on the budget, the main goal, the reachability you’re interested in. The ideal strategy is to choose an influencer who will reach the ideal audience for your product and who bears the values you want associated with your company.
Action: goals, message, and influencer set, it’s time to take action and make sure everything goes according to plan. Set the balance between the product being advertised and influencer style, dates for publishing that make sense according to the company overall strategy, and aligning it to talents’ schedules.
Result: the internet allows us to evaluate various metrics, such as views, clicks, likes, shares, and comments, and that tells us if the campaign has reached its objectives. Analyze the success of your advertisement and perfect your strategies for the next ones.