Why Videos Should Be Part of Your Company’s Marketing Strategy

  • September 25, 2019

Talking about Influencer Marketing we get a lot of statistics and numbers, but it’s really important to go in-depth inside one of the big cores of it, which is the video. This media format has been around for many years, inspiring artists and creators to showcase their visions and allowing the audience to feel things they didn’t know existed.

Video is also constantly evolving with new equipment, methods, and science. Nowadays it’s even easier, as almost everyone can create a video using their own phones and editing on it as well. The possibilities are endless because people’s imagination is endless as well.

We consume video content all day: On Instagram stories when we’re on our phones, Youtube videos when we want to see or learn something new, on Twitter when there’s a funny video meme, and when we want to relax, we watch a TV show. That all connects us to a video once again, and that’s already incredible by itself, but it’s even more important when we see how we also create videos even when we are no influencers, but we like to have our birthday videos, record our pets playing, and partying with friends. Video is everywhere!

What proves that videos are the most used media today is that YouTube is the second most popular site, right after Google. Viewers retain 95% of a message when watching a video, compared to 10% when reading it in text. That’s because nowadays we’re always busy looking for easier ways to consume content and stay informed.

Using video art to promote products and services is a very current strategy that will surely guarantee a relevant result for the action, once video marketing can also help the user gain better insight into their business. 97% of marketers say video has helped consumers better understand their product proposition.

Currently, we can variate the creation of our content in various types of videos, such as

  • Tutorials;

  • Explanations;

  • Vlogs;

  • Presentations;

  • Webinars;

  • Customer testimonials;

  • Live broadcasts;

  • Interviews

The benefits of creating video content include more attention to your content, shows authenticity and turn the message more personal. It also increases the trust in conversion and sales.

So that concludes that Influencer Marketing is being well used when it comes to Youtube campaigns and it tends to grow. Let’s spread your idea with creators? You give us your goal and we give you the names and directions to run a successful campaign. \o





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